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How Effecient is Your Bussiness' Brand?

Posted: October 20, 2017

How Efficient is Your Business’ Brand?

            Is your business not thriving as much as it could be? Are you struggling to find the best way to optimize your effects when it comes to digital marketing? More often than not, your target audience is right at your fingertips through the use social media.

Let’s Talk Color:

            When it comes to the color of your business logo, the key idea is not simply to look good, but to attract people with the use of recognition. For example, the color blue conveys the idea of trustworthiness, loyalty, and dependability. That is why you see it being used on many of the health care symbols. Taking the time to research the color best suited for your business can increase the amount of people that recognize your brand by as much as 80%; a simple color change may be all you need.

The Real Effects of Social Media:

            Are you frequently posting to your social media pages? More often than not, one of the only things it may take to boost your followers or interaction on your posts is the frequency and consistency of each one. How often is too often? Well, rule of thumb is posting 2 times a day and 7 days week on Facebook, 1-2 times a day and 7 days a week on Instagram, and 5-10 times and 5 days a week on Twitter.

You Have to Spend Money to Make Money:

            We have all heard this saying, but that doesn’t mean that it is necessarily true.  Yes, you should put some time and money into advertising, but it doesn’t always have to cost you a pretty penny. Simply creating an ad on Facebook can cost as little as $5 or as much as $50, this all depends on the length of the ad and how many people you want to reach. Also, for those of you who have their business on Instagram, the ads you create through that social media outlet are FREE! Another plus of having an Instagram account is if you are connected to it through you business’s Facebook page, the ad you create on Facebook can instantly be ran through Instagram for no extra charge. The point here is that if you invest a little bit of time and a little bit of money, advertising doesn’t have to break the bank. The power of social media can go a long way.  


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